This week I’m talking a lot about stopping short because it’s truly the main reason most artists fail to have successful businesses. In fact, it’s arguably, the main reason most business owners fail before their businesses hit the one year mark.
There are so many factors to consider when you try to build a business that matters and actually makes money. The key for a business to survive, of course. But sometimes there are just too many setbacks that cause to have to pause, go back to the drawing board and start again. And that can cause even the strongest and bravest of them all to throw in the towel and give up. But the truth is that those who find a way to keep on going in spite of what anyone else might be saying are the ones that break through and thrive. Artists, if you are struggling with breaking through that barrier, then this episode is for you.