Alexis Fedor

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Ep 140: How The Right Strategy Can Skyrocket Your Art Business

July 31, 2017 By Alexis Fedor

http://traffic.libsyn.com/artistsinbusiness/Artists_In_Busines_EP140.mp3

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How The Right Strategy Can Skyrocket Your Art BusinessThere are so many courses and resources you can tap into as an artist to help grow your business with your art, but none of these will move the needle for the short and long term if they don’t fit into your strategy.

Strategy to your business is like technique to your art- it forms the foundation upon which your work emerges. If you don’t have technique, no matter how passionate, knowledgeable or committed you are your work will never reflect a level of expertise and beauty as it would if you had the technique to back it up.

In business, knowing how to craft a strategy is the same as honing your technique with your art: it takes a skill set, practice and basic tools combined to help you make the right decisions for your business in the moments that count the most.

90% of small businesses in the U.S. fail every year, in large part because the owner doesn’t have the right combination of purpose, revenue and ideal client awareness to ensure the business stays on track. A large majority of these businesses are owned by creatives who are passionate about an idea and want to execute it their way without having the foundation in place to create a no-fail plan for the business to springboard off of.

If you don’t have a strategy, there is zero guarantee you will have control over your business. Instead, it will pull you in whatever direction it starts to move in as a result of decisions you make that may feel good in the moment.

Luckily, there are simple, easy ways to remedy this problem immediately, no matter where you are in your creative business life, which is what today’s episode is all about.

The Power Of your WHY Worksheet:

bit.ly/theartistswhy

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Praise

  • Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

    Fiona Bates, Actor
  • Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

    Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader
  • Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

    Bonnie White, Actor
  • Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

    Caley Vickerman, Guerilla Haiku
  • Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

    Shane K. Rotkis, Author
  • Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

    Mady J. Schuman, Senior Vice President, Campaign and Leadership Giving, American Cancer Society, NYC
  • Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled. 

    Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails
  • I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

    Roger Webster, Webster Light Grant Communications
  • Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

    Alison West, Owner, Yoga Union NYC
  • Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.

    Mack Burns, CEO, Body And Mind Works
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